Cookie Policy
Last updated:
This policy covers limmiapp.com, the website. It does not cover the Limmi iOS app or the device, which are described in our Privacy Policy.
1. What cookies are
Cookies are small files a website stores on your device. Related technologies — localStorage and sessionStorage — do much the same job and are covered by this policy too, because what matters is that data is kept on your device, not the mechanism used to keep it.
2. What we set, and when
Nothing optional is set before you choose. Until you accept, analytics and advertising storage are switched off, and the only things kept on your device are the essential items listed below.
We use Google Consent Mode, which means the analytics and advertising categories start in a denied state on every visit and are only granted if you accept.
3. Essential storage
These are needed for the site to work and are set whether or not you accept optional cookies. They cannot be turned off without breaking basic functionality.
| Name | Purpose | Duration |
|---|---|---|
limmi_cookie_consent | Remembers whether you accepted or rejected optional cookies, so you are not asked on every page. | Until you clear site data |
limmi-cart | Keeps the contents of your basket so it survives a refresh or a return visit. | Until you clear site data |
limmi_product_tester_* | Remembers that you have already seen or dismissed the product-tester prompt, so it is not shown again. | Until the browser tab closes |
| Stripe | Set by Stripe during checkout to process payment securely and detect fraud. Only set when you reach a checkout page. | Set and controlled by Stripe |
4. Analytics and advertising
These are only set if you choose Accept all. If you reject, they are never initialised.
| Service | Purpose | Provider |
|---|---|---|
| Google Analytics 4 | Tells us which pages are visited and how people move through the site, so we know what to improve. Reported in aggregate. | |
| Meta Pixel | Measures whether visits that began from a Meta ad went on to sign up or buy, and supports advertising measurement. | Meta |
| Vercel Analytics and Speed Insights | Measures page performance and load times. Aggregated, and does not use cookies to identify you. | Vercel |
5. Changing your choice
Your choice is not permanent. To change it, clear this site’s stored data in your browser — the banner will then appear again on your next visit and you can choose differently.
If you accepted previously and want analytics and advertising switched off, clearing site data has that effect immediately.
6. Browser-level controls
Every major browser lets you block or delete cookies for all sites, independently of the choice you make here. Blocking everything will stop parts of this site working — checkout in particular depends on Stripe being able to store data.
7. Contact
This site is operated by Attention Holdings Ltd (company number 16391315), London, United Kingdom.
Questions about this policy can go to info@limmiapp.com. If you want to know what personal data we hold or ask us to delete it, the Privacy Policy sets out your rights and how to exercise them.